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What I Know About Running Coffee Shops
What I Know About Running Coffee Shops
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What I Know About Running Coffee Shops


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The fact you’re reading this sentence means there’s a good chance you’ve either been to a coffee shop or know someone who has.

Perhaps you’ve wondered what it takes to build and operate a successful coffee shop, or what possesses people to launch into such a foolhardy endeavour. Perhaps you already own a coffee shop or dream of doing so one day. Whatever the situation, the lessons, stories and guidelines in this book offer a unique, warts-and-all insight into the day-to-day realities of what many people see as their dream job.

The author, Colin Harmon, built 3fe from a one-man coffee cart in a nightclub lobby to the internationally renowned business it is today and was the host of the 2018 Irish AeroPress Championship in Dublin (arguably the highlight of his career).

Like Anthony Bourdain’s ‘Don’t Eat Before Reading This’ before it, Colin’s ‘What I Know About Running Coffee Shops’ is a lengthy-titled must-read for anyone with even the most fleeting interest in coffee, cafes, hospitality, or small business.

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